Lead Product Designer · Minneapolis
Each project is a different puzzle, but the approach stays the same. Align people, process, and platforms, then build the system that keeps them aligned.
Led UX strategy, design systems, and governance across 40+ apps.
Owned research, workflows, public website design, online community, and accessibility.
Led the cockpit UI, real-time fleet visibility, and dispatcher workflows as lead UX consultant.
Led brand identity, campaign system, and portal design across four fiscal years.
I’m at my best when the product is complex, the stakeholders are many, and the experience needs to become simpler without oversimplifying the business.
Creating Figma libraries, tokens, accessibility baselines, and guidance teams actually adopt, bringing consistency to large organizations without slowing them down.
Designing the systems behind the business, where small improvements in clarity, flow, and confidence can make a big difference for the people using them every day.
Bringing AI into the design process to speed up documentation, audits, and design-to-code checks while keeping the important decisions grounded in human judgment.
Two decades of work that built the foundation for the case studies above.
Moving enterprise teams from fragmented tools to coherent systems.
Designing and building when those weren’t yet separate roles.
My approach is grounded in proven UX practices from Nielsen Norman Group, Google, and Apple, but shaped by the realities of enterprise teams, deadlines, legacy systems, and real users.
UX strategy, information architecture, research planning, and measurement. Helping teams get clear on the problem, the audience, and the direction before anyone gets attached to a screen.
Interaction design, prototyping, usability testing, and brand integration. Designing interfaces that feel calm, useful, and obvious in the best way.
Design systems, DesignOps, stakeholder facilitation, and mentoring. Creating shared standards, practical guidance, and stronger teams that keep working after the project is handed off.
Nobody books a flight for the plane. They book it for where it takes them.So before I draw a screen, I follow the people: where they start, what they’re really after, and where they get stuck. AI shows me the patterns. Understanding why is still human work.
From up here, the whole landscape opens up. Every route, every dead end.AI lets me try more ideas and drop the weak ones early. But more options aren’t better ones. My job is finding the path that takes the friction off real people.
Step into a new place and the first thing you look for is your bearings.Enterprise work is dense and high-stakes. Finishing the task is just the floor. Good design shows people where they are, what’s coming, and why it matters, so the work feels calm instead of anxious.
When I started in design, I thought success meant visual polish. Over time, I learned the real craft lives in alignment, and that most design problems are communication problems about how people make decisions together.
What I look for now is whether the system keeps guiding people long after the project ends. That’s the test.
(Lucy approves of this message from her curled-up spot nearby)
