Portfolio of Adam Hickey

Visual/UI/web design and front end development.

About Me

My name is Adam Hickey, and I am a digital designer living and working in the Twin Cites area. I have 7 years of design experience working on projects for web and mobile platforms in agency settings.

The scope of my work includes sitemaps, wireframes, moodboards, visual design, as well as HTML, CSS, jQuery, and Wordpress. For a more information, check out my portfolio and rèsumè below.

Portfolio

Pixel Farm

Description

Pixel Farm, a Minneapolis visual effects and design studio, was in need of a simple, modern site that would scale to various mobile devices.

My Role

I was both lead web designer and developer on the project. The minimalist design is meant to put Pixel Farm's work in the spotlight. I kept the UI simple to ensure a smooth user experience as visitors move throughout the site. Working with HTML, CSS, Twitter Bootstrap, and WordPress, I built out the design from the ground up.

Link

pixelfarm.com

Fulton Beer

Description

Fulton Beer has established itself as a go-to brand for local craft beer enthusiasts. Fulton wanted a website to tell their unique story and showcase their brews.

My Role

For this project, I was lead web designer and developer. Inspired from the hands-on feeling of working in a garage (where Fulton started), I gave their brand a unique textured look and feel. In terms of development, I created the site Joomla!, which was the CMS of choice at the time, and built their blog in WordPress. I also worked on integrating an online Shopify store, beer locator map, and event calendar…all of which are used extensively by Fulton.

Link

fultonbeer.com

Lund Boats

Description

While working at Pixel Farm, Lund Boats was my most active client. In terms of design, Lund wanted to bring a sense of "The Ultimate Fishing Experience" to their website. Over the years, I helped shape a visual language to support the rustic, built-tough image of their brand.

My Role

I have been Lund Boats visual designer and front end developer on a variety of projects. From their main website, to micro-sites, a mobile app, point of sales displays, and banner ads, I covered a lot of territory with this rugged, outdoors brand.

Link

lundboats.com

Before site refresh

Boat Builder App

Description

This app lets fishing enthusiasts build their dream Lund boat. It is also used as a sales tool for boat dealers at trade shows.

My Role

As lead designer, I originally worked on the user interface and visual design for the online version of this app. My task here was to adapt the design for a mobile experience. One way I helped bring an optimal touchscreen experience to the app is through the integration of large tactile buttons.

Northern Spark App

Description

Pixel Farm teamed up with Carmichael Lynch to bring a mobile app guide to the city-wide art event, Northern Spark.

My Role

As lead visual designer, I worked on translating wireframes into a visual design system. Building off existing brand standards, I brought new ideas to the table. For example, I designed the look of an explosive "heat map" that indicated what areas were being tweeted the most at the event.

Link

northernspark.org

Learn to Live

Description

Learn to Live is an online eLearning program that helps people with social anxiety.

My Role

I started working on this project from day one. First, I helped the client establish a brand identity with a new logo and website design. I wanted to bring a calm and friendly feel to the site, while creating an interface that was intuitive and contemporary. Over the next two years, I worked directly with the client to refine and come up with new design concepts as the project's needs evolved.

Link

learntolive.com

Hazelden

Description

The "Life Wants You Back" campaign was part of a strategic platform that Pixel Farm developed for Hazelden.

My Role

I brought the collage style "LIFE" graphic to the table as way to brand the message. I also worked directly with Hazelden to design and develop a landing page on their website.


Hazelden Mobile App

Description

As a three-part series, this app was designed to help those in the first year of the recovery process. The app provides daily inspiration and several interactive features, such as a way to track your progress.

My Role

The client came to us with an app that was originally aimed toward people in the military. As lead designer, I worked directly with the client to create a UI and overall look and feel that would be suitable for a broader audience. Using real life photography and an earthy color palette, the app was meant to appeal to today's mass market.

Link

hazelden.org


Nichols Kaster Law

Description

Nicholas Kaster, a law firm in Minneapolis and San Francisco, wanted a fresh look for their brand.

My Role

I designed their new logo and established the visual language of their website. There were plenty of clichés to avoid, and I needed to find a unique source for inspiration for this project... What do lawyers like to drink? Coffee. That's right, much of the look and feel, particularly the color palette was inspired from coffee websites, and it was very well received from the client.

Link

nka.com

100 Year Timeline

Description

An established local law firm wanted a web based version of a book being published for their 100 year anniversary.

My Role

As user interface designer, I help integrate a book design into the web environment. I also worked with a developer to build a guest book and media vault in WordPress.

Medtronic eLearning

Description

This eLearning course was designed to teach doctors and technicians about Medtronic medical equipment.

My Role

I worked directly with the client to create an interface that was fresh in appearance and stayed within Medtronic's brand guidelines. Also, I designed several types of interactions that needed to be intuitive and elegant for the user.

Feed Friendsy Game

Description

This mobile app takes status updates from your friends on Facebook and feeds them into a "Who said it?" trivia game.

My Role

For this project, I was lead UI/visual designer. A series of characters were developed to bring a sense of fun and playfulness to the game. I also worked on the design and development for the game's website, which features unique jQuery animation.

Link

feedfriendsy.com


Recover Health

Description

Recover Health, a home healthcare provider, came to us in need of the new website.

My Role

As web designer, I came up with a contemporary look and feel while making sure that the information on the site was accessible and easy to understand.

Link

recoverhealth.org

RÉsumÉ

Work Experience

Pixel Farm Digital, Interactive Designer, Jan 2008 to April 2013

A digital agency in Minneapolis specialized in marketing. Parent company: Pixel Farm.
  • Created sitemaps, wireframes, and moodboards for websites and other applications.
  • Designed user interfaces for websites, mobile apps, and Flash rich media applications.
  • Designed and developed html/css/jquery websites with Joomla! and WordPress.
  • Created logos and full identities including rebranding clients’ websites.
  • Worked closely with project managers, creative directors, writers, and developers.
  • Directed junior designers and interns on visual design approaches.
  • Presented work and collaborated with clients both in person and via tele-conference.

LEVEL, Interactive Designer, Jan 2006 to Jan 2008

A Minneapolis-based brand and reputation firm focused on marketing and advertising.
  • Designed and developed html/css and Flash based websites.
  • In charge of expanding existing print campaigns into the web environment.
  • Designed logos, business systems, collateral, and ad layouts.
  • Offered new media tools and strategies to the marketing department.
  • Advised senior creative group on best practices in interactive mediums.

ByDesign, Graphic Designer, Jan 2005 to Jan 2006

An in-house, student run design group that works with clients from U of MN and the Twin Cities.
  • Led a team of designers to develop a series of interactive Flash games.

Freelance Designer, Jan 2004 to Present

I have worked with a number of freelance clients both one-on-one and collaboratively.
  • Designed, developed, and updated html/css websites and Flash projects.
  • Created new brand identities for a number of clients.

Qualifications

  • Extensive knowledge of PhotoShop, Illustrator, InDesign, and Flash.
  • Strong understanding of layout, color, and typography.
  • Ability to design intuitive and contemporary user interfaces.
  • Proficient at developing cross-browser sites in html/css, Joomla!, and WordPress.
  • Working knowledge of javascript libraries (ex: jQuery) and php.
  • Strong conceptual thinking – both visual and interactive.
  • Strong understanding of information architecture and usability principles.
  • Ability to take on a variety of projects and learn new skills quickly.
  • Experience giving art direction/visual design feedback to junior designers and interns.
  • Excellent verbal and written communication skills.

Education

University of Minnesota—Twin Cities

Bachelor of Science in Graphic Design, December 2005.

Contact

 

Feel free to contact me directly at adam@adamhickey.com.