Adam Hickey Minneapolis, most days.

Independent Product Designer

Product design for software that got complicated.

Enterprise platforms, design systems, and products that outgrew their original shape. I work alongside your team to make sense of the complexity, find a clear way forward, and bring it to life.

  1. 2005-2013

    Craft

    A hybrid designer and developer, hand-building the interfaces I designed.

  2. 2013-2026

    Systems

    An enterprise consultant, making 40+ apps feel like one product.

  3. 2026 to now

    Independent

    My own practice, shipping products of my own alongside client work.

Selected clients

Cargill
CBRE
Dr Pepper
Intel
Lund
Toro

The design-to-build shift

01

For thirteen years, my job ended at the handoff.

I designed the product. Somebody else built it. Then a specification, and months before anyone could see what survived the translation.

02

That gap has mostly closed.

The judgment didn’t change. The distance between thinking and making did. I can try more directions before committing to one, put a working prototype in front of people in days, and build smaller products outright.

03

Deciding what is worth building is still the whole job.

Growing is easy. Pruning is the craft. These tools will build whatever you ask for, which makes asking for the right thing the entire game. Twenty years is what tells me which idea earns the effort and which quietly creates three new problems.

Brand, identity, illustration

The practice has a second lane: identity systems, illustration, and brand experiences, for clients from an online mental health startup to Dr Pepper Snapple, plus a living design system for RBA itself. Different scale, same judgment.

About

Complicated software is my favorite kind of problem. It took twenty years and two careers to be able to say that.

Craft · 2005-2013I started in graphic and digital design and spent eight years building for the web across three studios, the last five at Pixel Farm as an interactive designer / developer. Two iOS apps, an iPad app for a law firm’s centennial, a boat configurator for Lund, and the front end under a lot of it. Designing and building weren’t separate jobs yet, so I did both, in a room where whoever shipped it sat close enough to argue with.

Systems · 2013-2026The work grew into UX and product design, and then into a dozen years consulting on large enterprise products, for CBRE, Toro, Banner Bank, International Trucks.

That’s where I learned that most design problems are communication problems about how people make decisions together, and that coherence at scale takes systems: design systems, governance, shared patterns, honest measurement.

The longest of those engagements wasn’t project delivery. It was building and operating a UX practice inside a global enterprise: the standards, the governance, the research, the measurement, the direction.

Some of it I ended up explaining in public: modernizing intranets and the Power Apps that accumulate around them, to a user group with the same problem.

Independent · 2026After thirteen years of consulting inside one firm, I left to run my own practice. The loop has closed back to where it started, and I build again. The difference is what I know now about the parts that get complicated.

One person, run from Minneapolis, where the commute ends in the yard with Fabiola and Kylie.

What I still look for is whether the work keeps guiding people long after the project ends. That’s the test.

Start a conversation

I’d like to hear what you’re working on. The first conversation is diagnosis, not a pitch: what is happening that makes this important now? Agencies and studios: I take senior freelance workstreams too, after thirteen years of delivering through a consultancy. Based in Minneapolis, working remote.

Or write to adam@adamhickey.com directly.