Portfolio of Adam Hickey
Visual/UI/web design and front end development.
My name is Adam Hickey, and I am a digital designer living and working in the Twin Cites area. I have 7 years of design experience working on projects for web and mobile platforms in agency settings.
Pixel Farm, a Minneapolis visual effects and design studio, was in need of a simple, modern site that would scale to various mobile devices.
I was both lead web designer and developer on the project. The minimalist design is meant to put Pixel Farm's work in the spotlight. I kept the UI simple to ensure a smooth user experience as visitors move throughout the site. Working with HTML, CSS, Twitter Bootstrap, and WordPress, I built out the design from the ground up.
Fulton Beer has established itself as a go-to brand for local craft beer enthusiasts. Fulton wanted a website to tell their unique story and showcase their brews.
For this project, I was lead web designer and developer. Inspired from the hands-on feeling of working in a garage (where Fulton started), I gave their brand a unique textured look and feel. In terms of development, I created the site Joomla!, which was the CMS of choice at the time, and built their blog in WordPress. I also worked on integrating an online Shopify store, beer locator map, and event calendar…all of which are used extensively by Fulton.
While working at Pixel Farm, Lund Boats was my most active client. In terms of design, Lund wanted to bring a sense of "The Ultimate Fishing Experience" to their website. Over the years, I helped shape a visual language to support the rustic, built-tough image of their brand.
I have been Lund Boats visual designer and front end developer on a variety of projects. From their main website, to micro-sites, a mobile app, point of sales displays, and banner ads, I covered a lot of territory with this rugged, outdoors brand.
Boat Builder App
This app lets fishing enthusiasts build their dream Lund boat. It is also used as a sales tool for boat dealers at trade shows.
As lead designer, I originally worked on the user interface and visual design for the online version of this app. My task here was to adapt the design for a mobile experience. One way I helped bring an optimal touchscreen experience to the app is through the integration of large tactile buttons.
Northern Spark App
Pixel Farm teamed up with Carmichael Lynch to bring a mobile app guide to the city-wide art event, Northern Spark.
As lead visual designer, I worked on translating wireframes into a visual design system. Building off existing brand standards, I brought new ideas to the table. For example, I designed the look of an explosive "heat map" that indicated what areas were being tweeted the most at the event.
Learn to Live
Learn to Live is an online eLearning program that helps people with social anxiety.
I started working on this project from day one. First, I helped the client establish a brand identity with a new logo and website design. I wanted to bring a calm and friendly feel to the site, while creating an interface that was intuitive and contemporary. Over the next two years, I worked directly with the client to refine and come up with new design concepts as the project's needs evolved.
The "Life Wants You Back" campaign was part of a strategic platform that Pixel Farm developed for Hazelden.
I brought the collage style "LIFE" graphic to the table as way to brand the message. I also worked directly with Hazelden to design and develop a landing page on their website.
Hazelden Mobile App
As a three-part series, this app was designed to help those in the first year of the recovery process. The app provides daily inspiration and several interactive features, such as a way to track your progress.
The client came to us with an app that was originally aimed toward people in the military. As lead designer, I worked directly with the client to create a UI and overall look and feel that would be suitable for a broader audience. Using real life photography and an earthy color palette, the app was meant to appeal to today's mass market.
Nichols Kaster Law
Nicholas Kaster, a law firm in Minneapolis and San Francisco, wanted a fresh look for their brand.
I designed their new logo and established the visual language of their website. There were plenty of clichés to avoid, and I needed to find a unique source for inspiration for this project... What do lawyers like to drink? Coffee. That's right, much of the look and feel, particularly the color palette was inspired from coffee websites, and it was very well received from the client.
100 Year Timeline
An established local law firm wanted a web based version of a book being published for their 100 year anniversary.
As user interface designer, I help integrate a book design into the web environment. I also worked with a developer to build a guest book and media vault in WordPress.
This eLearning course was designed to teach doctors and technicians about Medtronic medical equipment.
I worked directly with the client to create an interface that was fresh in appearance and stayed within Medtronic's brand guidelines. Also, I designed several types of interactions that needed to be intuitive and elegant for the user.
Feed Friendsy Game
This mobile app takes status updates from your friends on Facebook and feeds them into a "Who said it?" trivia game.
For this project, I was lead UI/visual designer. A series of characters were developed to bring a sense of fun and playfulness to the game. I also worked on the design and development for the game's website, which features unique jQuery animation.
Recover Health, a home healthcare provider, came to us in need of the new website.
As web designer, I came up with a contemporary look and feel while making sure that the information on the site was accessible and easy to understand.
Pixel Farm Digital, Interactive Designer, Jan 2008 to April 2013
A digital agency in Minneapolis specialized in marketing. Parent company: Pixel Farm.
- Created sitemaps, wireframes, and moodboards for websites and other applications.
- Designed user interfaces for websites, mobile apps, and Flash rich media applications.
- Designed and developed html/css/jquery websites with Joomla! and WordPress.
- Created logos and full identities including rebranding clients’ websites.
- Worked closely with project managers, creative directors, writers, and developers.
- Directed junior designers and interns on visual design approaches.
- Presented work and collaborated with clients both in person and via tele-conference.
LEVEL, Interactive Designer, Jan 2006 to Jan 2008
A Minneapolis-based brand and reputation firm focused on marketing and advertising.
- Designed and developed html/css and Flash based websites.
- In charge of expanding existing print campaigns into the web environment.
- Designed logos, business systems, collateral, and ad layouts.
- Offered new media tools and strategies to the marketing department.
- Advised senior creative group on best practices in interactive mediums.
ByDesign, Graphic Designer, Jan 2005 to Jan 2006
An in-house, student run design group that works with clients from U of MN and the Twin Cities.
- Led a team of designers to develop a series of interactive Flash games.
Freelance Designer, Jan 2004 to Present
I have worked with a number of freelance clients both one-on-one and collaboratively.
- Designed, developed, and updated html/css websites and Flash projects.
- Created new brand identities for a number of clients.
- Extensive knowledge of PhotoShop, Illustrator, InDesign, and Flash.
- Strong understanding of layout, color, and typography.
- Ability to design intuitive and contemporary user interfaces.
- Proficient at developing cross-browser sites in html/css, Joomla!, and WordPress.
- Strong conceptual thinking – both visual and interactive.
- Strong understanding of information architecture and usability principles.
- Ability to take on a variety of projects and learn new skills quickly.
- Experience giving art direction/visual design feedback to junior designers and interns.
- Excellent verbal and written communication skills.
University of Minnesota—Twin Cities
Bachelor of Science in Graphic Design, December 2005.